Table of Contents

1: How much freedom will I be given by the convention hall in choosing where my display is placed? are the criteria for determining which ones are good and which are bad? 2: What can I do to stand out from the other trade show booths on the convention floor? 3: Do you print tradeshow display graphics? 4: Will I see a proof of my tradeshow display graphics before you print them? 5: On what materials do you print tradeshow display graphics? 6: What rule of thumb should guide me where to place my exhibit graphics? 7: How can I fine-tune my sales and marketing message at shows? 8: How can your tradeshow exhibit staff help us get the most out of the show? 9: How does color affect the effectiveness of my exhibit? 10: Why not show all our product features, or the full list of services we offer? 11: How much literature should we bring? 12: How can we plan for success once we've taken care of all the details before and during the show? 13: What is the 6-second rule? 14: Trade Show Tips & Advice.

How much freedom will I be given by the convention hall in choosing where my display is placed? What are the criteria for determining which ones are good and which are bad?

If this is your first time exhibiting at the show, try to book your space as earlier as possible. You’ll have more options from which to select. The best spaces for trade show booths are the ones that get the most foot traffic. These are usually the ones closest to the hall entrance and corner spaces, which provide traffic from intersecting aisles and because they are the most desirable. If you don’t get your preferred space, don’t worry. You can still drive traffic to your booth with effective pre-show promotions, such as email and direct mail postcards, and at-show advertising.

What can I do to stand out from the other trade show booths on the convention floor?

The best thing you can do is know your target market and show objectives. You have only about 3 seconds to grab attendees’ attention, you’ll need to put together an effective trade show display and graphics. Keep in mind how attendees will enter your booth. Will traffic come from one or multiple sides? Place graphics at each entrance at eye-level or above so attendees can quickly identify your company and what you do. Using bold images and simple messages will also help stop traffic and then it’s up to your booth staff to continue your show objectives. Our trade show display consultants can help you create functional and affordable trade show displays and graphics.

Do you print tradeshow display graphics?

Yes, Our Partner Exhibit Solutions have a high-quality, large-format graphic production department in-house. They will print all kinds of tradeshow display graphics. Their production department takes great care to ensure that your tradeshow display graphics are a perfect fit for your display.

Will I see a proof of my tradeshow display graphics before you print them?

Yes, Our Partner Exhibit Solutions provide test prints of your tradeshow display graphics for your approval before proceeding with final production. The test prints allow you to review the design, color and resolution of your tradeshow display graphics.

On what materials do you print tradeshow display graphics?

Our Partner Exhibit Solutions produces a variety of high-quality, large-format tradeshow display graphics. Your solution may include a combination of the tradeshow display graphics below:

Fabric / canvas Photographic paper with protective laminate Photomural graphic panels Flexible (rollable) graphics with Velcro Mounted graphics on rigid substrates, such as Sintra, acrylic, plexiglass and Foamcor Reflective (lighted from the front) Backlit graphics Vinyl Custom-cut dimensional letters and logos

What rule of thumb should guide me where to place my exhibit graphics?

Generally, there is a hierarchy of placement order. 1. Company name, identification at the highest point 2. Tagline or defining statement 3. Three to four broad product categories, departments, service levels Beyond this, exhibit graphics depart from the Marketing side and enter the sales side. Remember that the booth is a marketing vehicle, and its people that handle the sales.

How can I fine-tune my sales and marketing message at shows?

An effective exhibit distinguishes you from your competition and is easy to identify by asking yourself a few simple questions. 1. What do customers think is the most valuable quality about our competitor's products and services? 2. What might induce them to switch? (Specific product or service related) 3. What are the main complaints customers have about our products and services and of our competitors’ products and services? 4. Who do they see as market leaders and why? 5. Which customer needs go unfulfilled? 6. What is the key factor in their buying decision? 7. How are changes in the industry and current conditions influencing them now? You can find the right position for your company and products by answering these questions.

How can your tradeshow exhibit staff help us get the most out of the show?

Make your company's goals and objectives clear at a Pre-Show staff meeting. Communicating clear goals and how you intend to achieve them will help employees feel like part of an actual team with a clear goal. Challenge them with a mission! Here are some topics to cover that help everyone participate as a team. 1. What are the general and specific objectives in attending this show? 2. What elements in our strategy are going to help us attain each general and specific objective? 3. Identify what role each booth staffers will assume. You might assign roles according to product line, area, type of industry of physical location in the booth. Perhaps one person can be assigned to collect leads, replenish literature, take a message or re-direct a potential or current client to the right exhibit staffer.

How does color affect the effectiveness of my exhibit?

Color creates subconscious impressions. Here are some examples: Red: Excitement, passion, rescue, warning Green: Freshness, health, masculinity Blue: Official appearance, trustworthiness, soothing Purple: Bravery, lawfulness, excess, regal Silver: Contemporary, sleek, upscale Black: Formal, evil, nothingness, sexy White: Purity, elegance, cleanliness Brown: Dull, strength, poverty, fertility Gray: Wisdom, grief, humbleness, strength Your exhibit structure and the graphics you use will ultimately determine how you are perceived. Judicious use of your corporate logo and brand identities is of course your best method of reinforcing name recognition and brand awareness.

Why not show all our product features, or the full list of services we offer?

The answer is simple! Tradeshows are full of distractions! People can only absorb and retain so much information. They talk with lots of people and just the sheer amount of visual distraction at a show can be overwhelming. Its quality here, not quantity! The exhibit's job is to focus and reinforce your primary message. If people remember anything about you, what do you want it to be? The exhibit conveys your identity and the specific associations you want people to make with it. Your sales staff best handles the smaller details, as they begin to build or enhance the company's relationship with the customer.

How much literature should we bring?

Many experts feel the best bet is to mail literature after or during the show. You don't want your expensive literature to land in the hotel or convention center wastebasket, which happens more often than you want to know. Here's an idea! Fax names and addresses of who you want the literature mailed out to at the end of the show each day, with a pre-arranged show letter. Your prospects will be amazed at the speed of your response!

How can we plan for success once we've taken care of all the details before and during the show?

After the show, you may want to rest but this is when you need to make the most of your investment. The leads and contacts developed at the show need a personal letter and a phone call at the very least. Plan to distribute leads immediately after the show. Following up on the fruits of your labor after the show can make all the difference in the world! Better yet, include a reminder of your exhibits theme or some pleasant association of you exhibit.

What is the 6-second rule?

You have, on average, 6 seconds to meet and evaluate a visitor to your exhibit, based on how many people you need to qualify and speak with at a show. Tradeshows are a microcosm of the outside world. Time is compressed at a tradeshow; it's a very precious commodity. The solution is to develop your ability to manage the communication process. Know how to courteously disengage from an unlikely prospect, when to turn over some prospects to the right exhibit staffer and when to take over for them when they need to speak with someone else. Plan for success and be sure everyone in the booth knows their assigned role! The people that need you will really appreciate it!

Trade Show Tips & Advice:

"Busy Booth," is when a company offers too much information on their backwall. A visually attractive booth should have a simple, clear message that intises a prospective customer to enter your booth and then enquire on your products through printed hand out material and communication with your sales representative. Remember, potential customers want to know what is special about your products & services. Outdated Graphics- arriving at a show with dated look tells your prospective audience that your company either does not attend many shows or that you are in fact dated and behind your more attractive looking competitors. It is important to keep a "fresh look", whenever you offer a new product or service. Try to design a booth that is memorable and evokes emotion from the event attendees. Give a full experience, not a passive sales pitch. Focus on your target audience and design your booth to appeal to them. Make it clear what product or service you are offering. Take advantage of the backwalls of trade show displays to wash your booth in a color that sets the mood. Limit the main colors to three or less; the same applies to textures used in your booth Even if your booth is small, be sure to light it adequately for a large trade show. Without light, exhibits suffer in an expo hall. Use multimedia (animation, video, audio and interactive kiosks) for attention grabbing impact. Use graphics from your products or marketing literature for your trade show display design. It will help create a consistent branding image. Make sure your text is large enough to be read from a distance. Place text in the upper half of your display design, so people standing in front of the booth won't block it. Don't place texts over textured backgrounds that make it to read Giveaway gifts should pertain to your business and appeal to the target market, imprint them with your company's logo and contact information If possible hand out useful, high quality gifts' they're more memorable and more likely to be used after the show. Choose a trade show gift that you can keep giving after the event, in case you have some left over Make sure you have plenty of business cards. More are handed out at a trade show than any other item 1: Where is the Trade show held? 2: When is the Trade show held? 3: What are the show hours? 4: Why should I exhibit trade show? 5: Are Trade Shows really worth exhibiting? 6: How do I know what suit my need? 7: How do I reserve booth space? 8: How are booth assignments made? 9: How much does booth space cost? 10: What is included in the Exhibitor Package Plan 11: How do I order furniture and services for my booth? 12: How do I get Canadian Visa invitation Letter? 13: Who can come to Canada? 14: How many persons can come to Exhibiting Trade Show? 15: How do I reserve a Hotel suite? 16: How do I reserve meeting / function space at a hotel? 17: How much is my hotel's room deposit? Where is the Trade show held? The Metro Toronto Convention Centre is located at 222 Bremner Blvd. at Simcoe St. Toronto, Ontario, CANADA M5V 2W6 When is the Trade show held? IndoCanadianExpo will be held Monday June 16th and Tuesday 17th, 2008 What are the show hours? Registration Hours: Monday, June 16, 2008 8 a.m. - 5 p.m. Tuesday, June 17 2008 8 a.m. - 5 p .m. Show Hours: Monday, June 16, 2008 9 a.m. - 6 p.m. Tuesday, June 17 2008 9 a.m. - 6 p .m. Why should I exhibit trade show? Exhibiting with trade show booths puts you face-to-face with thousands of qualified attendees. Many of those attendees use their industries’ big trade shows to research products and services before a purchase. For an exhibitor, these attendees are a good source of new leads and even show floor sales. Twenty-two percent of sales and marketing executives say trade shows are the top-producer of among all their marketing programs. In addition, the costs of generating and closing a qualified lead via exhibiting with trade show booths is less than that of generating and closing a field lead, according to the CEIR Study on Economics of Exhibiting. Are Trade Shows really worth exhibiting? Absolutely! There is no better value for your marketing dollar. In fact, Trade Shows are the Premiere Source of buying information. An industry study found 83% of attendees have some type of buying power. 50% of the leads at a show are closed without a sales call. Also, 9% of these leads are closed with only 1 sales call and another 17% with only 2 sales calls. All in all, trade shows generated leads cost an amazing 45% less to close than field sales calls. Now that's Smart Money Management! In addition, there is a greater opportunity to be brought up to date on the latest trends and developments. Not to mention the opportunity to discuss specific issues with industry professionals. How do I know what suit my need? Call us and we will assist you in determining the most effective solution for your Trade Show Exhibit Program. By examining the function of your booth -- why you're exhibiting, what you want to accomplish and how that will be done (i.e. product demonstration, conference areas, computer workstations, graphic images, product displaying, etc.) -- the appropriate exhibit system recommendations will be made. When should I order a display? Order ASAP so you can order by your choice and right location. However, since your display is your identity at the show, it’s important to deal with the way you present yourself and the best way to do that is to plan ahead, with specific marketing goals and strategies. How do I reserve booth space? To reserve a space at the show, please fill up registration form at our website you can look the floor Plan at our website. Our Staff member will contact you within 24hrs. You can also call us direct In Canada Vijay Jakhu at 001-416-251-7815 or In India Mr. Kamal Kishore at 098105-31050. Space request is 100 sq ft being the minimum booth size. How are booth assignments made? At this time, space is assigned on a first-come, first-serve basis according to product concentration areas. How much does booth space cost? Space costs are as follows: Bronze Package 10X10 Sq Feet (100 Sq Feet): $ 5,575 CDN +5% GST Tax Silver Package 10X20 Sq Feet (200 sq Feet): $ 9,975 CDN+5% GST Tax Gold Package 20X20 Sq Feet (400 Sq Feet): $18,995 CDN +5% GST Tax Custom will vary on you requirement What is included in the Exhibitor Package Plan Booth Space Booth carpeted Hard wall Booth Tables Complimentary tables skirted Chairs One identification sign Waste basket Electrical Plus 110 Volts complimentary booth staff badges How do I order furniture and services for my booth? All registered exhibitors will receive one copy of the Exhibitor Services Manual to help with their show planning. You can also cal us to order. How do I get Canadian Visa invitation Letter? You can request a letter of invitation through us after Contract is been signed for booking your booth. Once we approved the contract you will be mailed Invitation letter from Our Lawyer which you can take with to Canadian Embassy to apply for Visiting Visa. Who can come to Canada? If you are the authorized person of your company you can come How many persons can come to Exhibiting Trade Show? It is up to your company. No Restriction from Us How do I reserve a Hotel suite? You can send an email to us including company name, dates, parlor size or maximum number of persons occupying the parlor at one time. Please indicate the number of bedrooms needed. Or you can check hotel listing from our website and contact them direct. How do I reserve meeting / function space at a hotel? Please contact the hotel sales department directly. How much is my room deposit? Please contact the hotel sales department directly.